Bruce Degn is a highly accomplished professional, holding a Master of Science in marketing from USC Marshall School of Business and a Bachelor of Arts in marketing from Brigham Young University. Currently, he serves as the Principal and Founder of the Industry Affairs Council and the Executive Director of the Industry Transformation Coalition, establishing him as a respected leader in the trade association industry. With his expertise in business development and his passion for transformation advocacy, Bruce is committed to driving positive change in the industry.